A RADICAL
UPGRADE
Project Overview
In this project, I was asked to find a poorly-designed flyer in my town that could be improved through great graphic design in order to better communicate the information on the flyer. I was then asked to design visual system and a corresponding brochure, website and poster series that would expand upon the flyer's original message to appeal to a wider audience through a variety of platforms.
Date of Completion
Spring 2020
Categories and Disciplines
Visual Identity
Kind of Project
Print Design, Digital Design
Concept/Design Goals
I based my project on a flyer that advertised guitar lessons from a local musician. I chose to base my design direction on the keyword “Nostalgic” and then selected a muted color palette and Art Deco-inspired typefaces to reflect ideas of sentimentality. To further continue this nostalgic direction,
I added sepia filters, heavy noise and dreamy light leaks to the photography in each deliverable.
I designed my brochure as a square booklet that could fit into a CD case to highlight the musical aspect of my project. My poster series was designed to function as a set as well as independently, and my website consisted of five pages that accentuated the musician’s diverse repertoire and robust social media presence.
