Legacy C.A.R.E.S. is a campaign focused on enhancing the community and culture of the Legacy Traditional School campuses in Nevada. The goal of this project was to create an educational culture that places value on the campaign's five tenets: Citizenship, Appreciation, Responsibility, Excellence, and Strength. This project resulted in a variety of deliverables including banners, posters, bookmarks, t-shirts and buttons, as well as digital deliverables such as email banners, social media graphics and web graphics.
Categories and Disciplines
Branding/Visual Identity, Marketing
Kind of Project
Print Design, Digital Design
My first step in this project involved breaking down the campaign's five tenets and finding a creative solution to symbolize each. I created an icon and a matching pattern for each tenet: a fingerprint for citizenship, a rainbow for appreciation, a maze for responsibility, a target for excellence, and a pyramid for strength. For the logo design, I cut the state of Nevada into five pieces and applied each tenet's pattern to the pieces. I held true to Legacy Traditional Schools' signature color palette of red, white and navy, but added muted touches of soft blues to add a bit more dimension to each design.