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Legacy
Traditional
Schools

Project Overview

This collection highlights some of my favorite graphic design projects that I completed during my time working at Vertex Education. The company's client, Legacy Traditional Schools, is a network of K-8 charter schools with 29 campuses across Arizona, Nevada and Texas. These projects include marketing collateral at campus, district and state levels, targeted towards families of current and prospective students to boost enrollment and retention.

Project Date

2021–2023

Categories and Disciplines

Branding/Visual Identity, Marketing

Kind of Project

Print Design, Digital Design

Concept/Design Goals

In each of these projects, I held true to the brand's original identity of a red, navy and blue color palette, combination of serif headlines and sans serif body copy, and clean, minimalistic aesthetic. I ensured that all elements reflected the essence of the brand, conveying a sense of patriotism and pride in academic excellence while keeping elements kid-friendly to appeal to parents, students and other stakeholders. I created modern, professional looks for these pieces by using bold, easy-to-read typography balanced by negative space and eye-catching graphic elements.

nfn_flyer_mockup.png
full-page_campus-specific_event_flyer_mockup.png
event_iphone mockups.jpg
crm_flyer_mockup.jpg
cibolo_ribbon-cutting_flyer_mockup.png
legacy_summer_camp_brochure_tx_inside.png
legacy_summer_camp_brochure_tx_outside.png
legacy_summer-camp_a-frame_mockup_1.jpg
campus_tour_iphone mockups.png
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