This collection highlights some of my favorite graphic design projects that I completed during my time working at Vertex Education. The company's client, Legacy Traditional Schools, is a network of K-8 charter schools with 29 campuses across Arizona, Nevada and Texas. These projects include marketing collateral at campus, district and state levels, targeted towards families of current and prospective students to boost enrollment and retention.
Categories and Disciplines
Branding/Visual Identity, Marketing
Kind of Project
Print Design, Digital Design
In each of these projects, I held true to the brand's original identity of a red, navy and blue color palette, combination of serif headlines and sans serif body copy, and clean, minimalistic aesthetic. I ensured that all elements reflected the essence of the brand, conveying a sense of patriotism and pride in academic excellence while keeping elements kid-friendly to appeal to parents, students and other stakeholders. I created modern, professional looks for these pieces by using bold, easy-to-read typography balanced by negative space and eye-catching graphic elements.