FIRE, WATER, EARTH & SKY
Project Overview
In this project, I was asked to find a local art exhibition that had a robust range of works which could inspire a creative visual system. I was then asked to create a series of print, digital and environmental deliverables that promoted the artist's work to market the exhibition.
Date of Completion
Fall 2020
Categories and Disciplines
Type Systems, Visual Identity, Copywriting
Kind of Project
Print, Digital and Environmental Design
Concept/Design Goals
I based this project on an exhibit called Elemental, which featured the works of Teresita Fernández. I established a type system of contrasting serif and sans serif typefaces to reflect the various mediums of the artist’s work, and chose
a color palette of black and gold inspired by Fernandez's Golden collection. I then organized the artist's works into four categories, entitled Fire, Earth, Water and Sky to help categories the 80+ works in the exhibit.
For my print deliverable, I created a 44-page exhibition catalog with original copy discussing each work in the exhibit. My digital deliverable consisted of a five-page website formatted for desktop devices which explored the exhibit, the artist and collections of work. My environmental deliverables consisted of nine pieces marketing the exhibit, including a poster series, wall graphics, gallery cards and exterior banners.
