le vigne winery
Project Overview
The following samples highlight some of my best graphic design projects that I completed during my career at
Le Vigne Winery. These projects encompass a range of marketing and trade materials that I designed as part of an effort to modernize the company’s brand identity as well as to promote retail and wholesale sales.
Project Dates
2017–2020
Categories and Disciplines
Branding/Visual Identity, Event Marketing, Copywriting,
Retail and Wholesale Marketing
Kind of Project
Packaging Design, Print Design, Photography
Concept/Design Goals
As a part of my design strategy, I held true to Le Vigne Winery’s humble roots and Old-World Italian heritage by maintaining their original color palette of warm neutral tones, and using sepia-filtered photography to help reflect this palette with a more modern approach. I drew typographic inspiration from the elegant sans-serif typefaces on the company’s existing top-tier wine labels, and established a stronger hierarchy and
stricter guidelines for use to help further standardize the company’s brand identity.
