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Project Overview

In this project, I was asked to find a local coffee shop and redesign their website to be more user-friendly. I also accepted the option to update their brand identity and revitalize their logo. I was then asked to create three website pages each for desktop and mobile devices.

Date of Completion

Fall 2020

Categories and Disciplines

Visual Identity

Kind of Project

Digital Design, UX/UI Design, Branding

Concept/Design Goals

For this project, the coffee shop that I chose was Kneaders Bakery and Café, a local coffee shop chain. After researching the issues with their current website, company history and mission statement, I chose to refresh their brand identity with a terracotta-inspired color palette as an homage to their Italian roots, and updated their logo to reflect these colors. I then developed a typographic system that consisted of friendly typefaces that were easy to read on digital devices. For the website, I chose to redesign their home page, menu page, and locations page.

Woman Holding Coffee Mug with Kneaders A
Home Page Iphone 12 Mockup.png
Locations Page Iphone 12 Mockup.png
Menu Page Iphone 12 Mockup.png
User Flow.png
Menu Page in Context Mockup.png
User Flow.png
Desktop Home Page iMac Comp RGB.png
Desktop Menu Page iMac Comp RGB.png
Desktop Locations Page iMac Comp RGB.png
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