WEBSITE
FACELIFT
Project Overview
In this project, I was asked to find a local coffee shop and redesign their website to be more user-friendly. I also accepted the option to update their brand identity and revitalize their logo. I was then asked to create three website pages each for desktop and mobile devices.
Date of Completion
Fall 2020
Categories and Disciplines
Visual Identity
Kind of Project
Digital Design, UX/UI Design, Branding
Concept/Design Goals
For this project, the coffee shop that I chose was Kneaders Bakery and Café, a local coffee shop chain. After researching the issues with their current website, company history and mission statement, I chose to refresh their brand identity with a terracotta-inspired color palette as an homage to their Italian roots, and updated their logo to reflect these colors. I then developed a typographic system that consisted of friendly typefaces that were easy to read on digital devices. For the website, I chose to redesign their home page, menu page, and locations page.
